All across the fitness industry, you will hear the words “no excuses” shouted from the rooftops. You’ll see these two famous words written everywhere from a personal trainer’s topless selfie photo to a large gym chain’s marketing material.
In this video, I’ll talk about why this isn’t a particularly helpful narrative for trainers and gyms to stake their reputations on. However, far from just being a training philosophy, I’ll discuss how the “no excuses” mantra could also be a convenient marketing strategy and time-saver for companies and individuals trying to get more money for less work. These are the not the individuals/companies you want to be working with if you’re serious about building a long-term fitness habit!
This video was originally filmed for my Instagram, but I uploaded it to my Youtube after it generated some pretty good discussion with other personal trainers and clients. If you like this video, please don’t forget to follow/subscribe!
If you enjoyed the ideas in this video, you might also like this blog about people who pursue unnecessary levels of hardship in the gym just for the sake of it. This is very similar to the “no excuses” training approach. I compare it to the training sequences of everyone’s favourite boxer, Rocky Balboa! Why The Rocky Mentality is Harming Your Progress.
If you can relate to these issues, or have suffered with your gym motivation in the past, you’re in luck. I have a whole step-by-step guide to boosting your fitness motivation! Improve Your Motivation to Workout Part 1
Are you local to London and like what you’re hearing so far? Come and train with me! Check out my client testimonials and use the contact form there to get in touch. I also have online training options available.